Job Description
We are looking for a Digital Marketing Representative to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities
• Plan and execute all web, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
• A degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimising Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints a plus
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
How to Apply
Qualified and interested candidates are invited to send their CVs to hr@emomentum-interactive.com to reach us on or before 11th March 2016
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